Now that I think about it, typepad is the same as xanga, in that they are blogging tools. And I am familiar with xanga, because a large amount of the people I know have xanga sites where some post personal blogs on a daily basis. Therefore, my previous conception of blogging is of writing personal journal entries and having everyone read them. I am learning however, that blogging can also be used in a business mindset, as explained in this article. The author explains that blogging gives businesses a voice and it helps keep the company webpage personal and interactive with the customer. Quite interesting.
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